Diagnostic SummaryMETRIC.SYS
ENGINEERChenchukrishna Akkarapalli
TIMELINEE-Commerce
CATEGORYFigma UX
STACK_BASENext.js 16
Goyaz Jewellery — Premium Story-Led Silver Jewellery Commerce
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01 // Technical Overview
Designed and prototyped an evidence-based conversion strategy for a premium silver jewellery retailer, closing the gap between editorial brand storytelling and shoppable commerce transactions.
02 // Core Architecture
Audited Homepage campaigns, collections explorer, filter drawers, search overlays, and PDP interaction points.
Replaced non-functional placeholder CTAs with real, context-aware routed destinations.
Tuned cinematic overlay unmount timing from 1500ms down to a standard 250ms for low-latency feedback.
Designed trust-building PDP specs: clear silver purity, material details, delivery SLAs, and certification proof.
Structured design-system guidelines for focus-visible styles, mobile-first tap targets, and semantic links.
Created a comprehensive research plan focusing on bridal, gifting, and returning customer personas.
03 // Flow & Methodology
1IA Audit → Map category structures and identify dead-end paths
2User Research → Frame bridal, gifting, and returning segments
3Friction Reduction → Standardize overlay unmount delays and CTAs
4Trust Layer → Add decision-grade material and certification details to PDP
5Token Governance → Align globals.css colors with interactive components
6Analytics → Instrument search, filtering, and add-to-cart metrics
04 // Tech Stack & Environment
Core Tooling TelemetrySYS.READY
›Design: Figma Workspace
›Framework: Next.js 16 & React 19
›Styling: Tailwind CSS v4
›Telemetry: Custom Event Taxonomy Spec
›Audit: Lighthouse Core Web Vitals
05 // Impact Analysis
✦Removed 100% of dead-end links and placeholder navigation paths.
✦Lowered interface latency down to the Doherty Threshold (< 400ms perceived delay).
✦Established a conversion-ready, robust design system framework.
REPORT GENERATED BYChenchukrishna Akkarapalli
