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UI/UX Case Study / REPORT_DOC
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Diagnostic SummaryMETRIC.SYS
ENGINEERChenchukrishna Akkarapalli
TIMELINELead Generation
CATEGORYFigma
STACK_BASENext.js

Tarun CMA — Strategy-Led Corporate Services & Tax Platform

Tarun CMA homepage mockup

01 // Technical Overview

Developed a conversion-oriented, strategy-led web identity for a chartered accounting firm, simplifying tax and compliance services into high-credibility lead pipelines.

02 // Core Architecture

Created a detailed information architecture translating dense tax filings into intuitive categories.
Designed trust-first layouts highlighting professional legacy, team profiles, and operational SLAs.
Structured service cards with explicit benefits, expected durations, and next-step actions.
Built responsive navigation structures supporting immediate contact channels.
Implemented accessible form layouts with inline error indicators and focus-visible indicators.
Defined Core Web Vitals targets to improve user confidence on slow devices.
Service calculator preview

03 // Flow & Methodology

1Heuristic Audit → Analyze service density and conversion drop-offs
2UX Positioning → Define founder, NRI, and corporate visitor targets
3Content Layout → Deconstruct legal terms into simple service cards
4Form Optimization → Design progressive contact forms with validation
5Verification → Implement WCAG AA contrast and tab accessibility
6Analytics Setup → Model lead submissions and FAQ interactions
Tarun CMA website preview

04 // Tech Stack & Environment

Core Tooling TelemetrySYS.READY
›Design: Figma Prototyping
›Framework: Next.js & React
›Styling: Tailwind CSS Grid System
›Telemetry: Google Tag Manager Spec
›Standards: WCAG 2.1 AA Accessibility

05 // Impact Analysis

✦Built a high-trust information architecture mapping 20+ advisory services.
✦Achieved 100% keyboard-navigable and screen-reader accessible forms.
✦Reduced decision friction by implementing clear client intake paths.
REPORT GENERATED BYChenchukrishna Akkarapalli
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